About

Saab wanted to strengthen their brand value and show their perspective on cars. We created an interactive film in which the user could play with transforming parts of a designers desk in the Saab factory. By mixing film with interactivity and sound we created a hugely successful and highly awarded microsite.

Screenshot of the SAAB Change Perspective online experience over desk
Screenshot of the SAAB Change Perspective online experience where a paper airplane flies
Credits: Acne, Daniel De Viciola & Marcus Linnér, Lowe Brindfors & Saab