About

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched “Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

Technology

The game style was an homage to old school racing games. We wanted to keep things authentic and create a javascript implementation of Mode7, an old 90s trick to get 3D-style environments on SNES (read more about that here).

Screenshot of the game EcoRun showing its typical Swedish environments

We also wanted to create recognisable Swedish environments, roads and road-signs. This couldn’t have been put together without the amazingly talented pixel artist Douglas Kalberg and musician Mattias Hjalmarsson. You can play the game here.

Screenshot of the game EcoRun showing the player car passing a caravan
Screenshot of Preem EcoRun game loader
Screenshot of main menu from the game Preem EcoRun
Credit: Douglas Kalberg, Mattias Hjalmarsson, Forsman & Bodenfors, Preem